Instagram is a popular image-based microblogging platform that’s used primarily for sharing photos and videos. For businesses and entrepreneurs interested in learning how to advertise on Instagram, it’s easy to get started.
Content on Instagram is highly visual, with written content coming in secondary to multimedia. The standard aesthetic on Instagram is square images and video, though full-screen vertical images and videos work well for Stories, Reels, and IGTV.
With over 1 billion active monthly users, it’s an ideal platform for advertising products and services. Sixty-seven percent of adults in the U.S. ages 18-29 and 72% of teenagers use the app. Its core demographic are users ages 25 to 34.