Customer relationship management (CRM) tools help businesses hone in on individual relationships and increase profitability. Before you can choose the right tool, though, you have to figure out what your CRM strategy is, then evaluate the technology at your disposal based on your needs (and budget). Knowing what you need and understanding what the technology does–and does not–offer is imperative to finding what works for you. Groundhogg is a marketing automation and CRM tool for websites that runs on WordPress, and it’s best for businesses that want marketing features, sales funnels and CRM all in one.
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