Google considers many factors when ranking content in its search results. Some of these”signals” affect rankings directly, while others indirectly impact them. E-A-T or Expertise, Authoritativeness, and Trustworthiness are Search Engine Optimization (SEO) elements that Google values. Still, they’re also tough to measure. In a nutshell, E-A-T SEO is essential for content that falls under a specific umbrella, such as Your Money or Your Life (YMYL) topics. This may be a new concept for some, so we are going to break down what E-A-T SEO is and its significance for YMYL content. We’ll also discuss specifically how to improve your E-A-T SEO.
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