Are you looking for help kick-starting your brand’s marketing strategy? If so, partnering with a KOL (Key Opinion Leader) could be your best bet for reaching your target audience and getting your brand marketing off to a great start.
If you’ve been following the evolution of marketing over the past several years, you’re most likely familiar with the idea of influencer marketing. Working with a KOL is similar to influencer marketing, but a KOL is more like a thought-leader of their industry rather than a celebrity that endorses specific products.
KOLs are the known names whose opinions on certain industries matter–not so much because they’re well-known, but because they have the credentials, experience, and expertise that make them leading authorities in their respective fields.