When starting a blog, one of the most pressing questions surrounds blog post length. How long should a blog post be? How much should you be writing, really? What’s an average post length that will ultimately help you to rank in Google search results?
The question of blog post length doesn’t necessarily have a straightforward answer. Instead, if you conduct a little online research, you’ll find a collection of averages based on a number of factors. Ultimately, the length of your posts will depend on a unique set of variables within your business.
In this post, we’ll focus on the best average blog post length, common word count ranges, and factors to consider when determining blog post length. We’ll also discuss some of the variables that will influence your decision as you build out a strategy for your blog.