Even if you aren’t familiar with the phrase anchor text, you have almost certainly used it. Anchor text is the actual text you click on for a link, whether it is click here, check this out, or a keyword that indicates that you’re navigating to a list of the best code editors available. Best practices regarding anchor text have changed over time, and the search engines of 2020 are much different than they were even a few years ago. We want to give you some ideas of how to optimize your links for today and prevent any penalties from search engines.
Disclosure: Some of the links on this page are “affiliate links.” This means if you click on the link and purchase an item, we will receive an affiliate commission.