Best Practices to Optimize Your Anchor Text

Best Practices to Optimize Your Anchor Text

Even if you aren’t familiar with the phrase anchor text, you have almost certainly used it. Anchor text is the actual text you click on for a link, whether it is click here, check this out, or a keyword that indicates that you’re navigating to a list of the best code editors available. Best practices regarding anchor text have changed over time, and the search engines of 2020 are much different than they were even a few years ago. We want to give you some ideas of how to optimize your links for today and prevent any penalties from search engines.

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