Google is always looking to provide better solutions to users’ problems. One of the ways it tries to do so is by delivering answers directly within its results pages to save searchers a click or two. These are what we call “featured snippets.”
Not only do Google featured snippets make research simpler, but they can also help bring more traffic to your website. In this article, we’ll break down how they work and what their impact on your page views can be. Then we’ll go over four steps to get your content to show up in these coveted boxes.