SEO is complicated. You can go all-in and try to game the search algorithms for fast outcomes, or you can aim for grey areas that skirt around the boundaries of best practices’ ethics. The alternative approach is to spend a lot of time optimizing your content and wait patiently for results. In this article, we’ll break down the concepts of white, grey, and black hat SEO. We’ll discuss the individual SEO techniques for each category and what makes them good or bad ideas. Let’s get to it!
A Primer on SEO Techniques: The Good, The Bad, and The Ugly
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