Google is everywhere. Most of us use the search engine every day, multiple times. If you’re a webmaster, you probably also rely on at least one of the platform’s advanced tools, such as Google Analytics or Search Console. Keeping track of data across so many different services can get tricky, however, which is where Google Site Kit comes in.
With the official Google Site Kit plugin for WordPress, you can pull data from all the services you use within the Google family. In this article, we’ll show you how the plugin works and talk about when it makes sense to use it.