To reach as wide an audience as you possibly can with your website, you may want to consider people who don’t speak the same language as you or who may live abroad. There are two major benefits to multilingual SEO and International SEO. First, your website will be searchable in new markets. That means that people who speak different languages or who live in different countries will be able to find your site through organic search. Second, you’ll likely improve your website rank in those specific regions or for those other languages.
When setting up a multilingual and/or international website, there are a lot of SEO components to consider. From making sure the correct webpage displays for your visitors to keeping Google happy by avoiding duplicate content, we’ll explain everything you need to know about multilingual and international SEO.