A progressive web app (PWA) is a tool that can help boost your marketing. PWAs can increase brand awareness, improve user engagement, and deliver exclusive, brand-specific content and functionality.
A PWA improves the brand experience for users who might otherwise skip the website or mobile app due to connectivity or storage space issues. Because PWAs are easier to access, they make your brand more widely available, too.
Let’s take a look at six ways a progressive web app can improve your mobile marketing.
