A focus keyword or focus keyphrase is the search term that you want a page or post on your website to rank for. There’s a problem, though. When you’re dying for your website to rank for a specific keyword, you’ll want to optimize as many pages and posts as possible for that keyphrase. And that creates another problem — when you do that, you end up competing with yourself…and not well. The best tactic is to only use each keyphrase one time. But that doesn’t mean that multiple pages/posts on your website can’t rank for that topic. You just don’t want them competing when it comes to the keyphrase.
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