It should come as no surprise that when something is tailored to your interests and personal habits, then you are far more likely to engage with it. You’re more likely to open a junk email that says, “Jimmy! Open this now!” than simply “Open this now!” You are also far more likely to purchase an upsell from an ecommerce store that has been personalized for you based on your shopping history than something presented at random. If you’re running an ecommerce store, you should invest in some personalization options for your customers in some way. Doing so will increase conversions, return rate, and overall customer satisfaction.
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