With the speed at which content is created and consumed, it’s necessary to have the ability to get your message across quickly and accurately. This is where the call to action enters the picture. With the call to action, its meaning is in its name. The purpose of a call to action is to bring about some form of action on the part of the person consuming the content involved.
To begin, a call to action is not only related to online marketing. Calls to action are in traditional media like magazines, newspapers, radio, and TV. The power of the call to action is especially important in online and digital marketing. Terms like ad spend, ROI, and click-through rate are all contingent on the power of the call to action. It is essential to ensure that you include Call to Action Modules on your page accurately. Before you run your next round of ads – or build your latest landing page – consider these good practices when using Calls to Action with Divi.