If you’re on social media, you’ve probably seen a lot of brands that share user-generated content. From a marketing standpoint, it’s a killer move. However, you need to approach it the right way in order to utilize it to your advantage.
To incorporate user-generated content in your marketing strategy, you need to understand why it works and how to get your audience interested in participating. In this article, we’ll go over both those topics and share three ways you can leverage user-generated content online.