Have you ever seen a gadget, piece of clothing, appliance, or piece of furniture online–only to meet dead ends when searching for a place to purchase it? If this scenario sounds familiar, visual search is the solution. And, if you sell physical products, incorporating visual search into your marketing strategy can help boost your brand.
Let’s talk about what, exactly, visual search is (hint: it’s not the same as Google Image Search), how it works, and a few ways it can make your products more visible online.
