If you’re a website owner, you can’t afford to neglect SEO. Beyond the basics, you need to start using advanced SEO techniques right now. Properly optimizing your website to improve your ranking in the SERPs means more site traffic, more conversions, and ultimately, higher revenue.
As of May 2022, 92.48% of all web traffic comes through Google’s search engine. While other SERPs do exist, their importance pales in comparison. If you’re going to get website traffic via search, it’s most likely coming from Google, so it makes sense to optimize your site based on Google’s SEO preferences.
That’s not to say that you should neglect other search engines. SEO for Duck Duck Go, Yahoo!, and Bing could also give your website an edge over the competition.
It’s fairly simple to set up your website for basic SEO optimization. If you run a self-hosted WordPress site, it’s easy to install and activate a plugin like Yoast to get started. Conduct your SEO research, plug in your keywords and metadata in the appropriate places, and you’re almost there.
Still, basic SEO best practices such as keyword research and using SEO plugins can’t take your website to the next level. If you really want to up your game, it’s going to take more advanced SEO techniques.
In this article, we’ll walk you through some SEO tips and techniques that will level your site up in a big way. We’re confident that you’re looking to rank higher in the SERPs and increase your website traffic as a result. If that sounds good to you, keep reading.