Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are both essential to online success. However, these terms are commonly used interchangeably. Understanding the differences between SEO vs SEM is important for using both strategies to your advantage.
In this post, we’ll discuss both SEO and SEM. After explaining the key differences between SEM vs SEO, we’ll outline some of the best practices for using them together in your marketing strategy. Let’s jump in!