Ask around right now whether AI is going to kill WordPress, and you’ll get wildly different answers depending on who you ask. Somewhere out there is a LinkedIn post you’ve probably already seen, arguing WordPress is basically dead — that nobody in their right mind would start a new site on it today when tools like Lovable, Bolt, and v0 will just build you one from a sentence. It’s a compelling claim. It’s also not the whole story.
I’ve spent years writing about WordPress, and lately I’ve spent just as much time working with AI tools — including a fair bit of my own vibe-coding — so this question isn’t academic for me. My answer, if you want it up front: WordPress isn’t dying. What I think is happening is that it’s assimilating AI. Maybe slower than the loudest voices might like, but it’s assimilating it. The way I see it, AI isn’t really a competitor to WordPress — it’s closer to a utility. Like electricity, or like automation before it: something every platform plugs into, not something that replaces any one of them.
One thing to remember is that saying “WordPress survives” or “WordPress will survive” isn’t the same as “nothing changes.” There’s a real reshuffle coming, with genuinely exciting new products and incumbents nobody was watching two years ago. Even the tools I reach for — Divi AI among them — are part of that reshuffle, not outside of it.
