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What Is the Difference in Lossy vs Lossless Compression?

What Is the Difference in Lossy vs Lossless Compression?

Using images can enhance your website’s content. However, compressing your files is vital to prevent them from eating up unnecessary disk space and hurting your site’s performance. To ensure you’re optimizing your images correctly, it helps to understand the difference between lossy vs lossless compression.

In this post, we’ll start by explaining both lossy and lossless compression. Then we’ll discuss when to use lossy vs lossless compression on your WordPress site.

How to Reduce the Size of JPEG and Other Image Files

How to Reduce the Size of JPEG and Other Image Files

The images you use on your website are one of the most important elements. Not only do you want to have visually compelling imagery, but you also don’t want those images to be so large that they slow down the load time for your site. One of the main reasons a site will lag is because the images included in it have not been resized for optimal site performance.

In this article, we will explore manual methods for reducing image sizes in Photoshop including changing the file type, resizing, and compressing files using the Save for Web function. If those looking for something more automated, we’ll also look at some plugins and web-based options.

Why Your Brand Need Logo Variations

Why Your Brand Need Logo Variations

Every business, big or small, needs a branding strategy. A big part of that is your logo. Sure, branding experts say that “your brand is not your logo” but also, a brand without a logo isn’t a brand. It’s very true that a brand is much more than a visual icon or graphic, there are many more aspects to it for sure. But let’s leave those aside for a moment and concentrate on the logo.

A brand doesn’t need ONE logo, it needs a team of logos working together as a whole. In this article, we’ll take a look at why a brand needs logo variations, what those look like and how to achieve them.

How to Use GIFs to Enhance Your Writing

How to Use GIFs to Enhance Your Writing

GIFs are good for more than just memes. A GIF in the right place can convey additional context, and it can help you drive your point across in seconds. The challenge lies in knowing when and how to use GIFs to enhance your writing, without coming across as unprofessional.

In this article, we’ll talk about why you should be using GIFs, then go over five ways to use these animations to enhance your writing. Finally, we’ll go over how to create basic GIFs for your site.

How to Easily Create Animated Videos for Your Content

How to Easily Create Animated Videos for Your Content

Video content is growing in popularity, and can be a key method for marketing your business. However, you may not have someone on your team who’s comfortable in front of a camera, or the tools to create traditional high-quality videos. Fortunately, you can always create animated videos as an alternative to live-action or screen recordings.

In this post, we’ll walk you through the process of creating a free animated video online. You can follow these steps even if you have no experience with graphic design or video editing.