by Foster D. Coburn III | Sep 6, 2021
Are you interested in building brand awareness and growing your social media presence? Running social media contests is one way to boost your online platform. Giving away products, services, or swag can help to draw more eyes to your brand on social media, in addition to driving traffic to your website.
Running a contest on social media provides anticipation, fun, and engagement between you and your followers. Everyone loves getting a chance to win products and services from the brands they love. Plus, we all love a good game–and giveaways can gamify our social media experience. Contests are a way to give back to your online community.
Contests and giveaways can be excellent win-win events for both you and your followers. If you’re interested in running social media contests for your own business, read on.
by Foster D. Coburn III | Aug 16, 2021
Copywriting for social media is an essential part of your overarching digital marketing strategy. Beyond product visuals, video, graphic design, and brand aesthetics, copy is what compels your followers to action. Whether you’re building your email list, directing your followers to your website, boosting engagement, or selling a product or service, your copywriting is what will move users along their customer journey.
Wondering how to better leverage your copywriting for social media? Here are some tips to get you going.
by Foster D. Coburn III | Jul 6, 2021
TikTok is an incredibly popular social media platform today. Driven by entertaining, educational vertical video, TikTok boasts highly engaging content, with an equally engaged audience. With 800 million active monthly users and more than 2 billion downloads in the App Store and Google Play, a successful TikTok advertising campaign could stand to raise your brand awareness significantly.
If you’re a brand looking to grow your young Millennial and Gen Z audiences, in particular, TikTok is a great place to advertise. If you’re wondering about the basics of starting your first TikTok advertising campaign, then read on.
by Foster D. Coburn III | Jul 5, 2021
Pinterest is a popular, visual social media platform that acts as an online “pinboard” where users can save and share images and videos that reflect their interests. Users organize their favorite posts, or Pins, into categorized boards, where they can collect their favorite Pins over time. Pinterest advertising is an effective way to leverage Pinterest in order to get more eyes on your brand.
With over 400 million active monthly users, Pinterest continues to grow in popularity–particularly for shopping. Users are increasingly motivated to buy products and share their favorite Pins, since Pinterest has made it easier to shop through their app via Buyable Pins. When it comes to advertising your products or services on Pinterest, now is an excellent time to get started.
by Foster D. Coburn III | Jul 5, 2021
YouTube is a video-driven social networking platform with a wide reach and powerful ad targeting capabilities. These features make YouTube especially strong for digital marketers. YouTube video advertising can offer serious ROI if executed properly, so if you’re curious about how to set up a YouTube ad for the first time, you’ve come to the right place.
Wondering how to get started creating your first YouTube video advertising campaign? Read on.
