Search engines are any website’s lifeblood. No matter how well-planned and effective your social strategies are, if your site isn’t prominent in search results, your business and brand will have a hard time (if not an impossible one) growing. One of the most important things you can do is to make sure that your website is optimized for organic traffic via search engines. That’s what SEO is. Literally. Search engine optimization. And it’s nowhere near as scary as it may seem to get started with.
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