The use of voice-enabled AI devices has exploded over the past few years. While still in its infancy and not yet widely used, voice marketing is shaping up to be an important part of a comprehensive marketing strategy for many major brands.
A number of household-name brands are now using voice marketing to sell their products. Major corporations such as Amazon, Walmart, Target, and Domino’s Pizza have already enabled voice ordering, with more brands to follow as time goes on.
People use voice assistants such as Amazon Alexa, Bixby by Samsung, Siri, and Google Assistant to help streamline their busy lives. For some users, voice marketing tools act as personal assistants that help automate some daily, repetitive tasks and reminders. Others use voice-enabled devices for spoken-word searches or for shopping.
As it grows in popularity and accessibility, voice marketing will become increasingly important for smaller businesses. If you want to stay ahead of the curve and learn the basic concepts behind marketing for voice, you’re in the right place.