Have you aligned your brand with your highest and most closely-held values? Does your brand target its ideal customer based on a specific set of beliefs or causes? If the answer is yes, then you’re engaging in values-based marketing.
Values-based marketing happens when a brand connects with its audience based on shared values. It’s an outward-focused strategy fueled by authenticity and focused on doing good in the world. Beyond what a brand sells, values-based marketing seeks to resonate with its target audience on closely-held social and ethical issues.
So what is values-based marketing? How can you make your brand’s core values part of your marketing strategy? Let’s find out.