The Essential Guide to Social Media Advertising

The Essential Guide to Social Media Advertising

As social media platforms become more crowded, organic reach typically decreases. Paid social media advertising helps you reach your target audience directly. Paying for ads also means you’ll reach your audience more quickly.

Over time, social media platforms have transformed. From their start as novelty websites where users could connect with one another and make new friends, social platforms have now become a monolithic daily necessity for billions of people worldwide. Beyond socialization, many users run businesses on social media–and potential customers engage readily with these brands.

That’s where social media advertising comes in. If you want to get your brand in front of a wide array of people using social platforms, paid advertising is how you do that.

Social media advertising serves to:

  • Increase your brand’s reach
  • Build brand awareness
  • Drive traffic directly to your website
  • Boost engagement
  • Help you grow your leads
  • Increase your conversion rate
  • Deliver free content (such as free courses, eBooks, and other downloadable content) in exchange for users’ email addresses
  • Drive users to contact you via direct message or email
  • Sell products or services, both online and in-person
  • Target and retarget specific audiences
  • Advertise sales and specials
  • Host giveaways

Want to know more about how advertising on social media can help you grow your business? Let’s take a look at seven major platforms and the basics of advertising on each.

Disclosure: Some of the links on this page are “affiliate links.” This means if you click on the link and purchase an item, we will receive an affiliate commission.
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