Does your brand have a signature sound? Has your brand developed an original sound effect, song, or jingle that your customers are meant to associate with your product or service? If so, you’ve engaged in sonic branding.
Sonic branding isn’t quite as well-known as the concept of visual branding, but for many companies and small businesses, it’s just as important. Let’s take a look at what sonic branding is, how it enhances the brand experience, and whether your business should consider branding with sound.