No matter what kind of website you run, you’re doing to be digging into data somehow. Most likely, that will either be through the Jetpack plugin and its built-in stats or through Google Analytics and its unbelievably detailed set of tracked metrics. When you sit down to really parse those numbers, you’re getting into data analytics at varying levels. But just what is data analytics? And what can you do with it? Well, that’s what we’re here to tell you.
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