People are spending more time consuming online content than ever before. That’s why content marketing is a universal way to boost brand awareness and expand customer reach. Yet, when designing content marketing strategies, marketers rarely consider web design. Here’s what they fail to realize – consistency is key to successful branding. And consistency goes far beyond the product, content, and messaging.
All branding elements must stay consistent for your brand to be recognized across the web. This means that, ideally, your content marketing efforts should be consistent with your website design. But how do you make sure your content and your website stay on the same wavelength? The answer is by taking into account the following aspects.