People hate voicemail. Leaving messages, receiving them… With so many other ways to communicate, most of which don’t require you to actually use your voice, voicemail has become anxiety-producing. It’s even worse when you’re talking about a marketing or sales voicemail, too. The recipient usually thinks, “You’re just trying to get money out of me,” and they often hang up before listening to the entire message.
It doesn’t have to be that way, though. First of all, leaving a voicemail isn’t that big of a deal. It’s just a message. Less than a minute of you talking, and that’s it. It’s doesn’t call for panic.
Second, when a marketing voicemail is handled correctly, it can actually add value to the recipient’s life. You just have to know what you’re doing.