Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Gamification in digital marketing is a concept many brands are integrating into their marketing strategy to boost audience engagement and brand awareness.
Games, apps, and interactive content keep your audience engaged with your brand and “playing” along. Using gamification to enhance your marketing strategy will keep your users interacting with your brand and coming back for more.
So how can you go about boosting audience engagement with gamification in your digital marketing strategy? First, let’s define gamification, then we’ll look at how you can leverage it.