Instagram just launched its newest feature, Instagram Reels, in August 2020. It’s a direct competitor to short-form video platform TikTok. Content creators can use Reels to make 15-second-long videos that can play in the Explore feed, on the main Instagram feed, or in Instagram Stories.
TikTok came on the social media scene in 2018 when it acquired the video platform Musica.ly. Musica.ly was similar to Vine, a platform where users uploaded humorous and fun short videos, often set to music.
While similar to TikTok in many ways, Instagram Reels works a bit differently. Let’s take a look at how the new Instagram Reels works, where to find it in your feed, and how to get started posting your own Reels.