If you’ve spent any amount of time in the digital marketing world, you’ve likely heard copywriting vs. content writing mentioned more than once. While the terms are both defined as forms of marketing communication, they’re fundamentally different and serve unique purposes. In the overarching scheme of your marketing strategy, you can’t afford to leave out either form of writing.
Copywriting and content writing aren’t interchangeable. Instead, they’re complimentary. You need both for your business to thrive online. Each writing style has a specific job to do for your business, so let’s jump in to break it all down.