Getting testimonials from happy customers and clients is an important part of building and scaling your business. Positive testimonials build brand awareness and social proof, and they’re a crucial marketing tool for business owners. Asking for testimonials is a fairly simple process, and it’s easy to implement as part of your customer journey and client acquisition.
There are several different ways you can ask for testimonials, and a number of places to display them once you have them. Depending on the type and nature of your business, you can request and display customer testimonials on your website, via social media (Facebook, LinkedIn), on Google, and more.
Before we can start gathering and displaying testimonials, we need to consider when and how to ask. The answers vary, so let’s look at a few possibilities for asking for testimonials.
