If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is what brings your business to life for everyone who interacts with it.
In order to be most effective, your brand voice must be consistent across all platforms. When your brand interacts with your audience, it must always deliver the same experience. Whether it’s on your website, social media, video, email, audio, or other branded materials, a consistent brand voice is an absolute must for your brand strategy.
So how do you make sure your brand voice is consistent? First, let’s jump into what brand voice is. Then, we’ll show you how to determine whether yours is consistent across all platforms.