A lot of consumers and clients need to connect with your product on an emotional level before they buy it. Numbers and data, even including the amount of five-star reviews your product has, won’t cut it for every member of your audience. You need to make them feel something if you want them to act. There are a lot of empathy examples out there from brands that are getting it right, but you have to adapt them to your brand’s purpose and audience.
There are a lot of ways for brands and marketers to connect with users beyond talking at them and delivering information. Stop trying to feel for your customers — it’s not possible to address their problems if you’re on separate pages. Instead, how can you feel with the viewer and develop a relationship?