Augmented reality for marketing utilizes AR technology to connect with shoppers on a more personal level, allowing them to “experience” a product virtually before they purchase. AR apps can pair with a number of different products and brand experiences, from cosmetics and furniture companies to books and even in-person events.
When it comes to AR, the name of the game is immersion. Augmented reality for marketing creates a more immersive brand experience for loyal customers and potential prospects. It can also help you create a more personalized brand experience for your audience.